About Us

Our story


Craft and Hobby is just one of the many brands under the Kingstown Associates name; we found that customers of our flagship catalogue Healthy Living Direct really enjoyed our selection of arts and crafts products. With this information in hand, we launched the Craft and Hobby Catalogue to focus on this growing trend and meet the demand.


The catalogue was first published in 2015 and is currently being enjoyed by over 100,000 craft buyers in the UK.


The Craft and Hobby website was launched in 2018 and has quickly grown to become a favourite online shop for craft supplies. Our product selection is popular for all age groups and skill levels – young and old from beginners to pros. There’s something fun and crafty for everyone here at Craft and Hobby.


We have found that our most popular section is our knitting department as our return customers keep coming back for more year after year to keep up with the latest patterns. Because we source our products locally we can keep our costs down and easily pass on the savings to our customers.


Discover our other brands

Healthy Living Direct

Our flagship brand. Find a great range of daily living aids for an independent lifestyle. Plus more!

Fashion Friendly

For style, function and adaptive clothing, shop our great fashion brand for seniors!

Garden Ability

For anyone with a green thumb, find all your gardening tools, plants, and outdoor ornaments.

Housewares Direct

For all your homeware needs. Find decor, storage and more for any room in your home.


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